Salt Lake Bees: It's Better at the Ballpark
The Salt Lake Bees needed to increase awareness and attendance. As a minor league baseball team, they don't have star athletes to feature, but they do have a beautiful ballpark filled with classic baseball iconography, food, and experiences.
We built heightened reality photo composites, awash with ballpark nostalgia, and paired them with a simple message. The campaign was anchored by a strong billboard run, with room to expand in social media applications.
