![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/195f6f66-4f8c-4bf3-9673-07da985ff3dd_rw_1920.jpg?h=e1041c3b8226223cab42bce301d63b15)
Larry H. Miller Dealerships: Visual Identity
In late 2021, Larry H. Miller Dealerships was acquired by the Asbury Automotive Group. As part of that arrangement, a logo update was needed. The new logo system needs to be modular, so that it can be modified and applied across 50+ dealerships. Asbury Automotive is a digitally focused group with industry leading technology and a guest-centric philosophy, so the new mark needed to be friendly and forward-thinking.
Client: Larry H. Miller Dealerships | Agency: Saxton Horne Communications
My Role: Creative Direction, Design Lead
My Role: Creative Direction, Design Lead
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/4ccef34a-d8e8-4871-8e08-d6a32c3b2f08_rw_1920.jpg?h=5681eeb1c09db72cfd4a9b253e3e807d)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/92d79a17-84f0-4323-9a9c-9a52d7ac7822_rw_1920.jpg?h=2d2516289be08cd160f480a83b318baf)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/549e8fa5-741a-4ff5-8315-d3c1383185a7_rw_1920.jpg?h=608839ffbc5a90c458f7f759623bf08f)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/282ac56f-8459-43e1-bed4-07134842a340_rw_1920.jpg?h=e4db305616bbc224fb39b1b013090849)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/49d34745-d778-4847-bc53-48a211fefcbe_rw_1920.jpg?h=f11f449c9ab474c5ce2907fd76ab937f)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/e1579385-d88b-4471-8020-72db40c83a51_rw_1920.jpg?h=e95c78db9a3c59018cbf5494c50d6698)
![](https://cdn.myportfolio.com/49f2bc56-950e-485d-8850-355a6a1bb439/221dd7d9-b39b-4516-98b0-14985f099ca0_rw_1920.jpg?h=2a57dd27b0ac0db01589fd269b1f2540)