Larry H. Miller Dealerships: Visual Identity
In late 2021, Larry H. Miller Dealerships was acquired by the Asbury Automotive Group. As part of that arrangement, a logo update was needed. The new logo system needs to be modular, so that it can be modified and applied across 50+ dealerships. Asbury Automotive is a digitally focused group with industry leading technology and a guest-centric philosophy, so the new mark needed to be friendly and forward-thinking.